This mixer is not very strong. It is smaller than any I'v ever owned and has too short of a cord. We did use it a lot over the holidays and so far all is well but we will just have to wait and see if it holds up. It does not have a name on it so that was my mistake when purchasing on-line.I purchased this in December 2020, and have used it less than 6 times. Although the hand-held mixer shows 7 speeds, there's no difference in speed between settings 1,2,3, and 4 - they are all the same and they are HIGH. Settings 5-7 are slightly faster - I call them HIGHER. There's no low or medium speed regardless of the number selected. So -various pieces of my mashed potatoes were sprayed in a 3 foot radius from my mixing bowl on the lowest setting - whirling out of the bowl at HIGH speed and HIGH decibels. Useless for any cooking project that needs to start on low and gradually increase in speed. Beware!This product will not really fold or blend ingredients. The lowest speed flings dry and wet ingredients out of the mixing bowl. Would not recommend. Also, motor overheats when trying to mix thick cookie dough. Comes with muddler beater not dough hooks.When I go the mixer it felt very light and cheap but a light weight hand mixer is not necessarily bad. Upon initial use it smelled like it was burning but I thought since it was new that perhaps oils were burning off. Briefly used it a couple more times without issue and the burning small was rather feint. Well not 2 weeks after the eligible return period was over I was making frosting and the mixer seemed to be laboring, then the smoke started to pour out of the vents. No, I will not be using this fire hazard any longer and disposed of the product. Take away, buy a different hand mixer.its a piece of junk, poor quality, no finishing and the button to change speeds was flimsy .. wouldn't last much , so returned backThis is the worst mixer I’ve ever used. The product arrived very poorly packaged. Despite it stating that there are 7 speeds, it only has one speed and that is super high/fast. I only used it one time for literally one minute and the mixer got very hot in my hand. It felt like it was going to explode so I turned it off. Also, the print on the mixer rubbed off and was all over my hands. This mixer is the cheapest thing I ever used off Amazon. Just horrible. I’m returning it immediately.Cheep material. Don’t buy, it wouldn’t hold up against the smallest of cookie dough batchesI just love using it for mashing potatoes. It's so light and works well and is small so it takes up very little space in my cupboard.