This is an honest review of this blender after 2 weeks of intense use. I have used Nutribullet/Nutribullet Pro for over a decade, and have tried some other cheaper options where you get what you pay for. I was used to the usual issues with Nutribullet, so I was about to purchase a new one, when I found this jewel on Amazon. I believe this brand is better known in Europe/UK. Had enough 5 star reviews for me to buy it and give it a try. First, it’s commercial grade, high watts. Definitely could tell the difference. My family altogether makes 5-6 smoothies a day, so to us comes handy the big container size. Plus, I can make in one use smoothies for everyone instead of starting over for every other smoothie like it is with every personal blender. It looks luxurious, the touch buttons with all your options for ice crash, smoothie, purée, ice cream, pulse,etc.,altogether 8 options, remind me of the IPhone app tabs. They are colorful, each pre-programmed to a certain time,and you pretty much make what you choose with a touch of a button. No more babysitting the blender! If you need more refined result, you can use the pulse option after the chosen cycle is done. So easy to use. It is much bigger in size than other blenders, but still so much worth the space. 2 weeks of intense use, purées, 5-6 smoothies per day, great results every time. I decided to put crushed ice from my fridge just so I don’t overwork the blades, but it’s powerful enough to do anything. And let me not forget the Clean Itself option, you just put 500ml of water in the blender, push the clean button, and it works itself clean in a matter of less than a minute. You can add a drop of detergent if you want and then rinse after self clean is done. Noise is acceptable, every blender makes noise. I find it great that I can choose an option, start it and walk away, clean up or put away fruit, veggies, etc. while it gets its job done. So far I have no complaints and I am very happy with the purchase. Price was great for the value.