After suffering with a blender brand that rhymes with inja. We are exceptionally impressed. What makes this device stand out is the excellent engineering on multiple levels. From ease of cleaning, large container, large blades, powerful motor and simple yet intuitive controls this machine stands out from the rest. Its power creates the best smoothies, it pulverizes the seeds and grains I put in mine bringing them to the next level. Sure you can get a cheaper blender, but you haven't lived, if you are serious about blending stuff, until you have tried this one. In fact, that goes for the other products made by Breville. Not really that expensive when you consider products made by them will last a lifetime and perform incredibly. There is no question this is one of the top 5 mass market blenders made.